REACHING NEW FRONTIERS
THE SANCTUARY AT SNAPPER CREEK: Q1 2024 PROPOSAL
DIGITAL: GOOGLE ADS
FRONT AND CENTER TO EVERY SEARCH
Our Google Ad strategy for The Sanctuary at Snapper Creek ranks a custom-made page of the home housed on the new and improved Miami Beautiful Houses website for a number of search terms being utilized by affluent buyers when they search for real estate in the area.
RELATIONSHIPS: WALL & MAIN
CLOSELY CONNECTED WITH THE IDEAL BUYERS
Our relationship and network strategy for The Sanctuary at Snapper Creek strategically places the home front and center with Miami-area hedge fund and finance professionals, which currently account for more than 70% of buyers for homes over $5 million. The strategy is executed through the acquisition of “agency of record” status for Wall & Main at Miami’s leading hedge funds, private equity firms, and venture capital firms, guaranteeing prime viewership for the home among their affluent employee pool.
RELATIONSHIPS: BARNES & BEYOND
AN INTERNATIONAL FOOTPRINT
With the exclusive international partnership and affiliate referral program between COMPASS and BARNES, The Sanctuary at Snapper Creek is now exposed to the clients of 1,300 agents at 130 offices worldwide. This is further augmented by the Miami Beautiful Houses proprietary international brokerage database, which reaches an additional 40 luxury brokerages internationally in premium destinations with a large volume of high net worth individuals such as Dubai.
DOCUMENT CENTER
PRICED TO THRIVE IN ANY MARKET
With a new and improved price point of $12.9M, The Sanctuary at Snapper Creek will be precision-priced to generate interest, activity, and offers no matter which direction the market moves.
ADVANTAGES OF NEW PRICING
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With a new price much closer to the $12.25M that Zillow’s popular Zestimate tool estimates the Sanctuary to be worth, and with examples in the area of properties going under contract when they’re well-priced to buyers, our new price stands a better shot than ever of competing with other listings in the area and generating offers.
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By leaving $650K of room above Zillow’s $12.25M estimate of the home, you’re given the space to be flexible with buyers without dipping below what you should be getting for your home.