SEALING THE DEAL
CAMP JASMINE: Q1 2024 STRATEGY
CREATIVE STRATEGY
100% INTO PINECREST FOR 75% OF THE PRICE
Our creative strategy remains the same: with an entry point price way below the Pinecrest average, an unbeatable, flexible layout, and a rare, compound-style distribution with numerous amenities, Camp Jasmine offers buyers the opportunity to remodel a home into the one of their dreams. A rarity in the area, and suburban areas in general. We’re not only selling what is there, but the endless possibilities of what Camp Jasmine can be to a buyer in the future.
RELATIONSHIPS: WALL & MAIN
CLOSELY CONNECTED WITH THE IDEAL BUYERS
Our relationship and network strategy for Camp Jasmine strategically places the home front and center with Miami-area finance professionals through the acquisition of “agency of record” status for Wall & Main (our subsidiary brand) at local hedge funds and private equity firms, whose employees currently account for more than 70% of buyers for homes over $5 million.
RELATIONSHIPS: BARNES & BEYOND
AN INTERNATIONAL FOOTPRINT
With the exclusive international partnership and affiliate referral program between COMPASS and BARNES, Camp Jasmine is now exposed to the clients of 1,300 agents at 130 offices worldwide. This is further augmented by the Miami Beautiful Houses proprietary international brokerage database, which reaches an additional 40 luxury brokerages internationally in premium destinations with a large volume of high net worth individuals such as Dubai.
DOCUMENT CENTER
PRICED TO THRIVE IN ANY MARKET
In order to stand out in today’s market and increase visibility, we recommend a new price point of $4.2M for Camp Jasmine.
SUMMARY
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With a new, slightly more competitive price, Camp Jasmine stands a better shot than ever of competing with other listings in the area and generating offers from our remodeling-focused target demographic.
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A snapshot of the local housing market at this time in the $4 million to $5 million bracket shows a decline of 48% YoY in the number of closed deals, and a decline of 53% YTD.
